Goldman Sachs

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Brand, editorial, and digital design at Goldman Sachs Asset Management contributing to the OneGS brand, designing across social, print, digital, events, and web at a global scale.

Perspectives

Services
Brand Systems
Editorial Design
Art Direction
Print & Digital Production
Typography
Data Visualization

Description
Goldman Sachs Asset Management's flagship thought leadership series, published quarterly to help financial advisors chart a course through complex market environments. Each edition translates dense market analysis into a visually cohesive editorial experience.

Contribution
Led cover design and creative direction, built and maintained templates, designed data visualizations, and delegated and project managed production work for charts and supporting assets across print and digital formats.

Latest Article

Investment Outlook

Services
Brand Systems
Editorial Design
Art Direction
Print & Digital Production
Typography
Data Visualization

Description
The annual Investment Outlook is the most high-profile publication of the year, presenting the division’s macro views and asset class opportunities across public and private markets. For the 2026 edition, Seeking Catalysts Amid Complexity, marketing amplification spanned a full downloadable PDF report, web landing page, and article pages across five key themes: investment backdrop, public markets, private markets, portfolio construction, and evolving megatrends.

Contribution
Cover, section dividers, and handled all imagery retouching. Led full launch amplification independently across social media, paid media, and internal communications.

Asset Management Website

Services
Digital Design
Visual Systems
Creative Direction
UI/UX Partnership
Image Optimization

Description
A full redesign of am.gs.com by transitioning thousands of pages into a modernized platform while establishing a scalable visual language across one of the most content-heavy institutional sites in finance.

Contribution
Built the Figma design system and component libraries. Created the production process for migrating pages to the new system and personally converted pages end-to-end. Worked directly with engineering and UI/UX throughout.

Goldman Sachs Investment University

Services
Visual Design
Imagery Direction
Storyboarding
Data Visualization
Editorial Layout

Description
A CE-accredited educational platform delivering objective financial content to help investors navigate today's markets, spanning video modules, webinars, and downloadable course materials.

Contribution
Selected and directed all imagery used across learning modules. Designed custom PDFs and data visualizations for individual classes, translating complex financial concepts into clear, accessible visuals independently.

Introduction to Private Markets

Services
Report Design
Art Direction
Print & Digital Production
Typography
Data Visualization

Description
An investor-facing brochure providing an accessible entry point into private market investing covering key strategies, benefits, considerations, and how private markets can enhance portfolio outcomes.

Contribution
End-to-end cover selection, custom print template, and all data visualization. Led full amplification across internal communications, the external website, social, and paid media.

Model Portfolios Roadmap

Services
Editorial Design
Art Direction
Print & Digital Production
Typography
Data Visualization

Description
A suite of advisor-facing marketing materials for the Model Portfolios platform built for wealth managers and financial advisors. Designed to communicate the platform's active management philosophy and competitive differentiation in a clear, client-ready format. Materials are used by advisors to scale client conversations and reinforce the Goldman Sachs brand in the wealth market.

Contribution
End-to-end design complete with custom template, cover, and all data visualization. Drove amplification across internal comms, external website, social, and paid media.

Private Markets Diagnostic Survey

Services
Report Design
Art Direction
Print & Digital Production
Typography
Data Visualization

Description
A research-driven report presenting findings from a global survey of 250+ institutional investors across alternatives offerings: private equity, private credit, real estate, and infrastructure. Designed to surface complex data clearly by translating investor sentiment, regional breakdowns, and trend analysis into a structured, visually engaging document suited for both print distribution and digital download.

Contribution
Led project end-to-end with custom print template, and all data visualization. Led amplification independently across internal communications, external website, social, and paid media.